Viero retail design projects around the world
Viero has realized, in cooperation with planners and interior designers, retail concepts all over the world. A successful retail design projects is a concept where the combination of colors, textures and materials is beautifully balanced.
Shoppers most often choose what they buy based on color. In fact, according to recent data from the American Color Marketing Group, colors can account for up to 85% of the reason people buy one product. Colors can influence consumer behavior not only in terms of merchandise, in fact, colors surrounding customers while they are shopping can create different emotions and have a consequence on the purchasing decision. Viero has a huge experience on that and takes it into account when developing new products or cooperating with planners or interior designers in retail design projects.