“From a marketable space to a gift to the community” states Fabrizio Da Prato. Following the success achieved in Palermo, “Richiami” is replicated in Beijing, city that for many years has shown great interest in the brand.
The artistic operation follows the initiative “Viero Per l’Arte”, a project promoted by Viero that wants to create a synergy between artists and company, providing products with pictorial works to create works of art.
The real challenge for the artist was to be able rendering Viero products’ quality and high esthetic value on paper, usually used in the building sector, and therefore not designed to be subjected to stress like folding of the cards, glue baths, or direct exposure to external atmospheric agents.
Materials, however, gave birth to aesthetics effects like transparency and brightness which constitute the real artistic innovation for Viero.