18 July 2017

RICHIAMI: huge interest for Viero artistic posters in Pistoia

The installation RICHIAMI is taking shape in Pistoia from the 17th to the 31st of July: thanks to the Viero artistic installation, advertising is replaced with pictorial art. Fabrizio Da Prato has painted works of art on a support comprised of discarded promotional posters, which have been hanged using thirty-six regularly-purchased advertising spaces. People living in and visiting Pistoia, the Italian Capital of Culture 2017, are showing great interest for the unusual artistic initiative.