13 March 2019

Viero, national debut at Made Expo

Come and visit us to live a “Human Experience” between creativity, sharing ideas and innovation


Viero, a brand that produces decorative finishes of inspiration for the world of architecture and international design, makes its debut on the Italian market, and chooses the Made Expo Fair in Milan to meet decoration professionals in an exclusive and fun event!

After more than fifty years of overseas activity, in which Viero has exported its decorative products to conquering creatives and designers for the high aesthetic value of its products and foreign professional decorators for the simplicity of application of its materials, Viero is also ready to conquer the scene at Made Expo.

Now in its ninth edition, the Made Expo is an international architecture and construction trade-show of particular interest for professional decorators, applicators, designers and all industry experts: an unmissable opportunity, therefore, to create a fertile experience and exchange between visitors and our experts.


Concept of the event will be the “human experience” of the applicator, a figure chosen as brand ambassador, who will be the main interlocutor for visitors, offering them secrets and suggestions on application techniques, points of view, personal thoughts and all their expertise gained over many years in the profession. From this point of view, the protagonist of the event will be the professional decorator, conceived as a real artist, able to interpret the material and work it in a workmanlike manner, as well as to interact easily with architects and interior designers to put them available all his knowledge.

During the fair all visitors will be welcomed by our team who will present them Viero’s new e-commerce, which offers a series of services including the direct purchase of products at production prices, the use of various tutorials on the application of the products, reading of the “Decorator’s Manual” to receive many customized tips and suggestions for applicators, the possibility of participating in the “Viero Academy”, a physical and virtual platform designed specifically for the training of professional applicators .. and much more!

With the desire to amaze architects, designers and interior designers from all over the world by offering a wide range of textures, colors, thicknesses and avant-garde textures, Viero will present an absolute novelty for the national scene: the catalog of the collections Viero, always focused on the essential values ​​of quality, beauty, comfort, sustainability, reliability and innovation.

In addition to great classics such as the elegant and sophisticated lime-based Marmorins, inspired by the preciousness of marble, new effects of great aesthetic and emotional impact will be presented in the new Viero catalog, including the Chiaroscuro, a play on the effects of light and shadow; Trame, characterized by a rubberized finish with a zen flavor; Fossils, characterized by archaic, natural atmospheres inspired by the porous travertine stone; Granite, able to recall the speckled texture typical of granite; and Light Points, a delicate effect characterized by tiny spots of light capable of illuminating the wall.


But … it doesn’t end there! To highlight the extreme freedom of interpretation and creativity inherent to the products, Viero’s master applicators have designed a brand new series of exclusive effects, including Denim, a decorative effect inspired by jeans; Lands, to be applied with the masking technique and able to evoke in the observer the ancient and warm atmospheres of the rural tradition; Shabby Chic, a romantic effect inspired by the settings of English country houses; Rock, whose three-dimensionality is reminiscent of mineral rocks; and, finally, Arabesque, made with the impression technique and suggested by the Arabic ornamental style.

Finally, all visitors will have the opportunity to register in the on-site store, receiving a series of exclusive benefits, including discounts, promotions and other surprises! We look forward to welcoming you to our stand to share days full of creativity and beauty!


Fair Program: Every day Live product demo with master applicator Viero

Hours: 10:00, 12:00, 14:00, 16: 00 Demo e-commerce Viero with promotions reserved for visitors!

The Viero fair is located at PAD 06 – STAND B35 C36.


To find out more about Viero products, initiatives and projects, visit www.vieropaints.com. However, the link to the store dedicated exclusively to professionals is https://store.vieropaints.it