14 May 2019

Viero will award the ‘Viero Award for Contemporary Art’ at the Lucca Art Fair

We are excited to announce our participation in the Lucca Art Fair 2019, an event dedicated to art galleries, artists, collectors and fans of the sector.

From 17 to 19 May, in fact, at the Polo Fiere di Lucca we will present the Viero Award for Contemporary Art, a qualification dedicated to the artist representing best the world of contemporary art and industry, in a perspective of mutual dialogue and growth.

The competition is open to all artists under 40 represented by the galleries at the fair.

The winner will receive:

A special supply of Viero pictorial material.
Publication of their work on all international circuits of corporate communication (website, social media, newsletter).
A day of getting to know the company at their Porcari headquarters.
A panel made up of members of the curatorial staff of Lucca Art Fair 2019 and members of the Viero team will decide the winner.

The award ceremony will be held on Sunday 19 May at 4:00 pm, opening with a talk at 3:30 pm by Barbara Pezzini (Marketing Manager Viero Paints) and Fabrizio Da Prato (artist Viero for Art 2017 and 2018), moderated by Alice Barontini.

Barbara Pezzini and Fabrizio Da Prato are spearheads of the Viero art project, the first a spokesperson for the corporate interest in the cultural world, the second renowned for his successful paintings “Richiami” between 2017 and 2018.

Participation in the fair will also be a precious opportunity to meet our current and future partners, in the context of Viero’s recent digital debut in the Italian market.